Your Quick Start To Puppy Culture

Puppy Culture is a complete program of over 50 lessons - from whelping box to new home.

From early neurological stimulation, to aggression prevention, to potty training, manding, and leash walking, it's all here!

Learn from top veterinary behaviorists, breeders, and dog trainers - scientifically proven to greatly improve outcomes for puppies!

With step-by-step instructions on what to do at each critical juncture in the first 12 weeks of life and beyond, Puppy Culture is your guide to raising your puppies to be calm enrichment seekers, ready to take on life's challenges with love and joy to spare.

But what if my puppy is older / younger / not raised with the Puppy Culture program?

Don't worry! You're in luck; the science based training and protocols in Puppy Culture are perfect for puppies of all ages.

Even though the film focuses on the first 12 weeks of a puppy's life, there are more than 30 lessons that are directed specifically to prospective puppy families that can be applied well after the 12 week mark - including manding, early leash walking, and crate training.


Puppy Culture is available in 2 media formats:

Useful Information

  • Reference sheets for Puppy Owners

    The puppy owners guide to Puppy Culture

    In this guide, we outline the shared experiences and lessons that a Puppy Owner will benefit from when they follow the Puppy Culture program.

    Glossary of terms

    This quick start guide is intended to help demystify some of the terms that New Puppy Owners may come across as they explore the Puppy Culture suite of resources.

    Essentials playlist

    This playlist is a guide through the film “Puppy Culture: The Powerful First 12 Weeks That Can Shape Your Puppy’s Future.” It will guide you through the chapters in the film that you want to focus on with your new puppy.

    Product guide

    In this guide, we’ve collected together the products available within our Puppy Culture range that are more suited towards Puppy Owners.

    Our social channels

    Our ever-growing Puppy Culture community is a unique place to ask questions, soak up the great wisdom others have to offer and to share your own experiences.


    Free resources for Puppy Owners

    Free to view video resources

    My Video Library (within My Puppy Culture) is not only where you'll find your purchased Video On Demand titles, but also a selection of FREE videos too. You don't need an account - just click and watch titles such as Baby Agility Skills and The Joy of Singletons

    With open arms and a level head

    Brought to you by Madcap University, this four-week video course focuses on the tools needed to be successful during the first weeks with your new puppy. Currently being offered for FREE.

    Exercise booklet - flipbook version

    The Puppy Culture Exercise Booklet is an important guide to raising a puppy in a healthy and safe way. We've provided a FREE flipbook version so you too can benefit from the wisdom and guidance contained within!

    Spay/Neuter booklet - flipbook version

    Spaying and neutering are major surgeries that permanently remove important organs, yet most pet owners agree to the procedure as a matter of course. We've provided a FREE flipbook version of our informative booklet to help you decide for yourself what’s best for you and your dog.


    Popular Bundles for Puppy Owners

    THE GETTING STARTED BUNDLE
    Bundle price
    £92.00
    Regular price
    £99.00
    THE ESSENTIALS BUNDLE
    Bundle price
    £109.50
    Regular price
    £132.00
    THE FULL POWER BUNDLE
    Bundle price
    £204.00
    Regular price
    £239.50

    Is the Workbook suitable for Puppy Owners?

    The Workbook is a fantastic resource - packed with reference material, guidance, hints, tips, charts and worksheets - which acts as a companion product to the Original Puppy Culture film.

    However, with a focus on guiding you through (and recording), early litter developmental activities, it is probably more suited towards repeat Breeders than it is Puppy Owners.

    For Puppy Owners, a good alternative is to make use of the Essentials playlist, or the Recap sections of the Original Puppy Culture film, in order to write a personalised outline plan for you and your puppy to follow.

  • Reference sheets for Breeders

    The breeders guide to Puppy Culture

    In this guide, we outline the key lessons/protocols that a Breeder will benefit from when they follow the Puppy Culture program.

    Product guide

    In this guide, we’ve collected together the products available within our Puppy Culture range that are more suited towards Breeders.

    Make mother's pudding from scratch

    Use this recipe card to make mother’s pudding from scratch - it's a great source of calcium, fat, and protein for lactating bitches, plus quick energy from the sugar.

    Our social channels

    Our ever-growing Puppy Culture community is a unique place to ask questions, soak up the great wisdom others have to offer and to share your own experiences.


    Print-out sheets for your Puppy Buyers

    Encourage your Puppy Buyers to continue your good work by printing these resources and including them in your "Puppy Going Home" packs. Or you could just share the links!

    The puppy owners guide to Puppy Culture

    In this guide, we outline the shared experiences and lessons that a Puppy Owner will benefit from when they follow the Puppy Culture program.

    Glossary of terms

    This quick start guide is intended to help demystify some of the terms that New Puppy Owners may come across as they explore the Puppy Culture suite of resources.

    Essentials playlist

    This playlist is a guide through the film “Puppy Culture: The Powerful First 12 Weeks That Can Shape Your Puppy’s Future.” It will guide you through the chapters in the film that you want to focus on with your new puppy.

    Product guide

    In this guide, we’ve collected together the products available within our Puppy Culture range that are more suited towards Puppy Owners.

    Free to view video resources

    My Video Library (within My Puppy Culture) is not only where you'll find your purchased Video On Demand titles, but also a selection of FREE videos too. You don't need an account - just click and watch titles such as Baby Agility Skills and The Joy of Singletons

    With open arms and a level head

    Brought to you by Madcap University, this four-week video course focuses on the tools needed to be successful during the first weeks with your new puppy. Currently being offered for FREE.


    Popular Bundles for Breeders

    Bundle price
    from £122.00
    Regular price
    £137.00
    THE GETTING STARTED BUNDLE
    Bundle price
    from £168.50
    Regular price
    £190.50
    THE FULL POWER BUNDLE
    Bundle price
    from £322.00
    Regular price
    £385.50